Carla Sahagun

CREATING GRAPHICS THAT ELEVATE BRANDS

MY JOURNEY

About me

Starting my career as a software engineer, I came to discover my passion for web and graphic design, igniting a journey that merged my love for beautiful visuals with the dynamic world of  technology.

With a desire to bridge the gap between logic and art, I took pride in developing full-stack applications, guiding them from concept to deployment using an agile approach.

Along the way, I've had the privilege of breathing life into numerous brands, from the spark of an idea to the tangible creation of design assets, websites, prototypes, and impactful social media strategies.

Those who have collaborated with me often remark on my boundless curiosity, my attentive ear, and my relentless pursuit of that "wow" moment.

Wearing multiple hats throughout my career—as a graphic designer, software engineer, brand strategist, and business developer—has allowed me to bring a unique blend of skills to every project. Whether it's refining aesthetics, driving business outcomes, or prioritizing user needs, I thrive on finding the perfect balance.

Outside of work, I find joy in simple pleasures like leisurely walks, quality time with friends, and the thrill of brainstorming new business ventures.

RESUME

Work Experience

d8 Group
Director of Strategic Growth
Aug 2023 - Present
  • Spearhead innovative growth strategies, utilize engaging social media campaigns, and meticulously design impactful graphics, enhancing brand awareness and increasing customer engagement.

  • Lead comprehensive market analysis, transform complex data into clear, impactful infographics, and direct highly successful mass marketing campaigns with impressive open rates.

  • Crafted visually stunning proposal graphics to enhance communication and secure key business proposals while streamlining service delivery through standardized processes, leading to measurable improvements in quality and efficiency.

  • Designed visually stunning and effective proposal graphics, enhancing communication, and winning key business proposals. Directed and executed highly successful mass marketing campaigns, achieving impressive open rates exceeding 30%.

  • Streamlined service delivery by implementing standardized processes, leading to measurable improvements in quality and efficiency.

d8 Group
Business Development Associate
Dec 2021 - Aug 2023
  • Managed the end-to-end business development lifecycle, successfully identifying and qualifying high-potential opportunities, resulting in increased sales pipelines.

  • Utilized advanced boolean search techniques and industry-standard tools to identify lucrative business prospects, optimizing lead generation.

  • Innovatively executed targeted marketing outreach campaigns, gathering critical intelligence and qualifying valuable business opportunities.

  • Represented the company at key conferences and industry events, enhancing brand visibility and establishing strategic partnerships.

  • Proactively identified and facilitated valuable teaming introductions, fostering collaborative relationships that contributed to successful project bids.

CCreative
Founder/Designer/Developer/Strategist
Jan 2023 - Present
  • Created comprehensive brand identities, encompassing ideation, logo design, color palette selection, mockup creation, one-pagers, white papers, capability statements, and web design and development.

  • Spearheaded website design and development projects across diverse industries including government contracting, luxury rentals, construction, and cybersecurity, ensuring tailored solutions that meet client needs.

  • Conceptualized, refined, and prototyped applications catering to diverse user segments, implementing industry-leading UX/UI practices and prioritizing user-centered design principles.

  • Orchestrated marketing initiatives through the strategic application of creative frameworks, encompassing copywriting, visual design, imagery selection, and audience segmentation strategies.

Mathematica
Software Engineer Associate
March 2021 - Dec 2021
  • Developed and maintained Full Stack Applications using Angular and .NET frameworks, ensuring seamless functionality and user experience for diverse projects.

  • Implemented comprehensive end-to-end testing strategies using Cypress and Jasmine frameworks, resulting in a 30% reduction in bug occurrences and enhanced application reliability.

  • Leveraged D3.js for dynamic data visualizations, transforming large datasets into intuitive and interactive graphical representations, aiding stakeholders in data-driven decision-making processes.

  • Collaborated with cross-functional teams to conceptualize and prototype innovative solutions, integrating industry-leading UX/UI practices to enhance user satisfaction and engagement metrics.

KNOWLEDGE

Skills & Tools

Skills
  • Agile Methodology

  • Creative Direction

  • Brand Strategy

  • Social Media Strategy

  • UX/UI Design

  • Web Design

  • Graphic Design

  • Web Development

Software Development Tools
  • JavaScript, Angular, .NET

  • HTML/CSS

  • D3.js

  • Cypress, Jasmine

  • SQL, SQLite

  • Github & Git

  • Webflow

  • Leadpages

Design & Marketing Tools
  • Figma

  • Illustrator

  • Photoshop

  • PowerPoint

  • Keynote

  • LinkedIn Sales Navigator

  • MailChimp

  • MailerLite

Project Management Tools
  • Jira

  • Confluence

  • Monday

  • Notion

Government Contracting Tools
  • Sam.gov

  • fpds.com

  • GovWin

  • GovTribe

BRANDING, WEBSITES, DESIGNS

Portfolio

East Coast Hustle

Brand identity, web design, web development, social media design, photography, collateral design

visit website >
CyDeploy

App prototype design, UX/UI Design, landing page design and responsive web development, MailChimp integration

visit website >
d8 Group

Web design, web development, brand enhancement, social media strategy, social media graphic design, capability statements, one pagers, sales presentation decks, infographics, graphic design collaterals

visit website >
Manny’s Roofing

Brand identity including logo, color palette, imagery, iconography, logo animation, T-shirt design, direct mail design, vehicle marketing design, web design and development.

visit website >
DreamyPicnic

Web design, UX/UI design, web development, Calendly integration, MailerLite integration, social media strategy, creative direction, marketing strategy

visit website >
The Countertop Guru

Brand enhancement, web design, UX/UI design, web development & animation, landing page development

visit website >

GALLERY

Design Work

Want to take your project to the next level?

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